At 7:30 PM on November 10, three satellite TV stations started two double eleven parties, which resulted in two playing one. For hunan satellite TV, it is suning's "double 11" night, while zhejiang satellite TV and dragon TV jointly broadcast the "double 11" party sponsored by Tmall. Zhejiang Oriental two united "hit" hunan TV situation, in the ratings, is really worth noting. Below is a look at a few TV ratings chart.
This situation illustrates two problems. First, hunan satellite TV has the audience rating inertia, in large evening broadcast, the audience habitually choose hunan satellite TV first. Second, after one hour of broadcasting, zhejiang satellite TV and dragon TV began to achieve a steady increase in ratings, proving that the audience had a choice between "crazy night" and "double 11 party" and began to favor the latter.
From the overall quality of the party to talk about, hi explosive night obviously slightly lost double eleven party. For hunan satellite TV, live broadcast of the gala has always been their strength. Hunan TV, also gathered a large number of live party talent. However, this hi burst night, hunan satellite TV as if some powerless.
The biggest problem with hunan TV's high night is stage art. The overall brightness of the night was low, but the stage lighting robbed the actors of their brightness. Presented to the specific stage picture, is a lot of actors appear lackluster problem, this situation even appeared in the stage of the host. Some parts of the stage were too eye-catching, while the brightness for the actors was relatively insufficient. Especially in the use of red and purple tone, hunan satellite TV this time is obviously very excessive, formed an uncomfortable picture broadcast effect.
Perhaps, is the hunan satellite TV this time the party sponsorship fee is insufficient, so in many aspects of the realization of "frugality". Both possibilities are possible.
However, in terms of stage effect, the double 11 gala of zhejiang satellite TV and dragon TV was significantly higher in quality than that of their rivals. What needs to be pointed out in particular is that the live dance of the double 11 party is amazing. Many performances, stage art have done the United States magnificent. These effect, on the one hand it is cost arrives in place, on the other hand, it is the application of technology of art of high-tech stage, actually, still cost arrives in place.
In terms of content, the double 11 party is obviously more international. Some of the international friends brought the program, is not a lot of domestic evening party to see. On the other hand, hunan TV focuses on its favorite stars, hosts and singers. In terms of the freshness of the programs, the double 11 gala of zhejiang satellite TV and dragon TV is one step ahead.
In the aspect of actors' dressing, the double 11 party has achieved a blow to the competitors. The actors and actresses of many programs dressed for the double 11 gala even boldly tried the international style, and even many stars wore sexy clothes. It can be said that the double 11 party is more open.
Of course, in the live screen, lens cut, zhejiang satellite TV, dragon TV double 11 party, still can not compare with hunan satellite TV's high night. The lens of double 11 evening party, often can appear the incoherent problem that cuts. And hi explodes the night aspect, as before the clouds flowing water, maintains the hunan station consistent level. The two parties, each has its own merits, audience evaluation, is also a matter of opinion.
